Vinci-Autoroutes

I had the opportunity to design a localization solution for Vinci Autoroutes, a French group specialized in the concession and operation of highway infrastructures. 

Year 

2018

´╗┐´╗┐Role

UX UI Design 

 

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Defining the goal

The goal was to help drivers in need on the highway by providing the basic info about their location first and get them help as quick as possible. The service would provide resources for users such as multiple PSAs on safety measures and how to provide help in case of an accident.

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UX Challenges

One of the many challenges of this project was that the form, an application didn't seem like the right way to approach this issue. Drivers in stressing situation don't have time to download an application, they just want help as quickly as possible. They were reachability issues concerning the placement of key function such as researching and calling that needed our focus. It was important to not get in the way of that core solution. We designed a solution that goes against common practice but we believe would meet the user need more efficiently.

vinci_hifi

Building features 

To make sure every driver could access the service efficiently, no matter where they are, we decided to make a web app tailored to phones. A link would be sent to drivers, I created a localization feature similar to existing solutions that would pinpoint the user on a draggable map so that they can adjust their position if necessary. Once their position is known they are presented with the option to enter more information about their situation.

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Step 1

Safety first: a message would be displayed to make sure drivers are safe with a call to action to proceed to the next step.

Step 2

Localisation page where the driver can pinpoint their position accurately.

Our original UI was too complicated and made the user have to make too many choices so we simplified our UI. We also solved reachability issues by placing the research bar and calling icons on the map at the bottom of the screen.

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Step 3

After giving their location a feedback card is prompted to reassure the drivers, and more options are available. They can take actions such as read further security measures or give more information on their situation.

Step 4

Drivers can give more information on their situation to ensure they get the right type of support.

Type of situation, numbers of adult or child involved, a description entry.

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Final Take away 

The mission was very short, and they are a couple issues I wish I could have worked around.
The mission taught me about the importance of context and why a holistic approach is necessary if we really want to be helpful to others.